Eye Catching Billboards

23 Apr

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One Response to “Eye Catching Billboards”

  1. rosswords April 23, 2009 at 8:08 AM #

    I think that billboards and other forms of outdoor advertising can be effective as marketing tools. But many billboards miss the mark by being too confusing or too difficult to read.

    I’d like to read a consumer study with regard to billboards. I’d be interested in knowing how many motorists read (or retain) the messages they see on billboards. My guess would be that retention levels are low.

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